Upaya Perusahaan Otobus Antar Kota Antar Provinsi Dalam Meningkatkan Keunggulan Bersaing

The rise of the phenomenon bus companies competing with each other and gaverise to various strategies win their competitive advantage. For this reason, study aimsto investigate analyze a number factors that cause competitiveness such as quality ofservice, technology information systems knowledge management on competitiveadvantages companies. population research sample are all companiesbetween cities provinces in island Java, unit analysis companymanagers being observed 2022 August - December using physical virtualquestionnaire media. Primary data techniques were carried out by statisticaldescriptive tests, testing instruments feasibility, testingthe hypothesis, multiple linear regression tests SEM PLS path analysis.Findings indicate there is positive significant influence advantagethrough variables study, namely service quality, andsystems, applied Theoretical contribution onthe theoretical aspects detection measurement which proves variablescapable influencing advantage Practice/policycontribution, for company managers relevant has andreferences an effort increase through inthis research.Keywords: Competitive Advantage, Service Quality, Information Technology, Knowledge Management